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SPORTSMAN'S WAREHOUSE HOLDINGS, INC. (SPWH)·Q2 2024 Earnings Summary
Executive Summary
- Q2 revenue and profitability declined amid ongoing consumer pressure and heavier promotions: Net sales fell to $288.7M (–6.7% YoY), gross margin compressed to 31.2% (–140 bps YoY), and diluted EPS was –$0.16; adjusted EBITDA was $7.4M .
- Same-store sales decreased 9.8% with broad category softness (fishing the lone positive), while e-commerce rose ~3% and reached 19% of sales, aided by targeted firearm/ammo promotions and omnichannel efforts .
- Management cut FY24 guidance: net sales to $1.13–$1.17B (from $1.15–$1.23B) and adjusted EBITDA to $20–$35M (from $45–$65M); capex held at $20–$25M, with no new stores in 2024; positive FCF still expected and prioritized for debt paydown .
- Liquidity bolstered via a $45M term loan; quarter-end net debt was $152.5M, inventory down ~$94M YoY to $363.4M, and total liquidity ~$100M (rose to ~$127M after August) .
- Key near-term stock catalysts: guidance cut and margin headwinds (shrink, promo) vs. improving mix/assortment resets, targeted inventory investment (~$20M in core hunting), and marketing transformation under new leadership .
What Went Well and What Went Wrong
What Went Well
- E-commerce execution improved: e-com sales grew ~3% and comprised 19% of total sales, led by hunting and fishing, supported by new omnichannel marketing leadership and a unified go-to-market plan .
- Fishing outperformed: same-store sales up ~6% with consistent regional growth, highlighting better early-season positioning and depth where assortment was right .
- Cost discipline gaining traction: SG&A dollars fell ~$8M YoY despite six new stores; per-store payroll down ~17% with improved efficiencies, contributing to lower SG&A as a % of sales vs. Q2’23 .
What Went Wrong
- Revenue and margin shortfalls: Net sales of $288.7M missed internal expectations; gross margin fell to 31.2% due to increased shrink and seasonal markdowns (apparel, camping) .
- Shrink emerged as a new headwind: methodology changes to improve inventory accuracy increased recognized shrink, with further headwind expected in 2H 2024 .
- Discretionary demand weakness and heavier promotions: core customer under macro pressure; heavier promotional activity (especially firearms/ammo mid-June) supported traffic but pressured category margins, and same-store sales declined 9.8% .
Financial Results
Headline metrics vs. prior year and prior quarter
KPIs and balance sheet
Department trends (same-store sales where disclosed)
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “We continued to make substantial progress on our initiatives to reset the business... however, we were disappointed that sales and margins came in below our expectations.” — Paul Stone, CEO .
- “Gross margin... was largely driven by increased costs associated with shrink... and seasonal markdowns within our camping and apparel departments in an effort to end the season with clean inventory.” — Jeff White, CFO .
- “E-com-driven sales were up about 3%... comprised 19% of our total sales.” — Paul Stone .
- “We are making an incremental $20 million investment into new and core inventory focused on products for our hunting department.” — Paul Stone .
- “We... secured a $45 million term loan... strengthening our balance sheet, allowing us to focus... on a continued reset of the business.” — Jeff White (release) ; see loan announcement .
Q&A Highlights
- Promotions focus: Heavier promos centered on firearms/ammo (mid-June) to drive price-sensitive traffic; seasonal markdowns to end summer clean; apparel/footwear were key promotional areas .
- Shrink impact: Headwind tied to methodology/operational changes to improve inventory accuracy; expected to persist in 2H as cycle counts increase on high-velocity SKUs .
- Category cadence: Hunting comps improved through July; California’s 11% excise tax caused some pull-forward with smaller-than-typical post-tax drop-off due to targeted engagement .
- Loyalty/credit attachment: Attachment rates improved to all-time highs with supplier support and outfitter incentives; conversion metrics trending positively under the “outfitter” model .
- Free cash flow and expense levers: Positive FY24 FCF reiterated (inventory target central); expense cuts now granular (contracts/landlords) vs. large early-2023 reductions .
Estimates Context
- We attempted to retrieve Wall Street consensus (S&P Global) for Q2 2024 revenue and EPS but the request failed due to provider rate limits; as a result, we cannot present a definitive beat/miss vs. consensus for Q2 2024 at this time [GetEstimates error].
- Implication: Without consensus comparisons, investors should anchor on the company’s updated FY24 guidance and intra-quarter qualitative trends (mix, promo intensity, shrink) to recalibrate models .
Key Takeaways for Investors
- Guidance reset: FY24 sales and adjusted EBITDA ranges were lowered; margin headwinds (shrink, markdowns) likely persist through 2H, with heavier holiday promotions implied—model lower margins near term .
- Liquidity improved but discipline still key: $45M term loan and ~$100–$127M liquidity cushion support the reset; management prioritizes FCF and debt paydown—balance sheet risk moderated but not eliminated .
- Assortment depth is a core lever: Underinvestment in core items pressured Q1/Q2; a ~$20M targeted reinvestment (hunting) and clean seasonal exits should aid sell-through and comp stabilization into holiday .
- Digital and marketing execution inflecting: E-com mix at 19% and leadership unifying omnichannel strategy—watch for traffic and conversion lift as programs scale through fall/holiday .
- Category dynamics: Fishing strength contrasts with hunting/apparel/camping pressure; firearms/ammo promos improve traffic but weigh on commodity margins—monitor category mix and promo elasticity .
- Shrink methodology change: Expect continued headwind as counts rise; better inventory accuracy should support long-term working-capital efficiency—short-term GM drag for improved control .
- Near-term trading setup: Results likely constrained by macro and promotions; catalysts include holiday execution vs. guided promo cadence, progress on inventory targets ($335–$350M), and any improvement in shrink trajectory .
Financial Appendix (Q2 2024 detail from press release)
- Q2 2024: Net sales $288.7M; gross profit $90.0M (31.2%); SG&A $94.3M (32.7%); net loss $(5.9)M; adjusted net loss $(5.3)M; adjusted EBITDA $7.4M .
- 1H 2024: Net sales $533.0M; gross profit $163.8M (30.7%); SG&A $188.8M (35.4%); net loss $(24.0)M; adjusted net loss $(23.1)M; adjusted EBITDA $(1.3)M; inventory $363.4M; net debt $152.5M; liquidity $99.9M .